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Privacy Policy

Website: https://www.hwprivatefinance.com  Last updated: 23 April 2026

1. Introduction

HW Private Finance (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and share information when you visit our website or use our services.

2. Who we are

HW Private Finance is the data controller responsible for your personal data.

  • Contact email: [insert email]
  • Postal address: [insert address]
  • Company registration: [insert number, if applicable]
  • ICO registration: [insert number, if applicable in the UK]

3. Information we collect

We may collect and process the following categories of personal data:

Information you give us directly

  • Name, email address, phone number, postal address
  • Financial information you share when enquiring about a loan, mortgage or finance product (income, employment, property details, etc.)
  • Any content you include in messages, contact forms or email enquiries

Information collected automatically

  • IP address, browser type, operating system, device identifiers
  • Pages visited, time spent on pages, referring website
  • Cookie and analytics data (see our Cookie Policy)

Information from third parties

  • Credit reference agencies, identity verification services, lenders and introducers, where relevant to a finance application

4. How we use your information

We use your personal data to:

  • Respond to your enquiries and provide the services you request
  • Assess eligibility for finance products and introduce you to suitable lenders
  • Comply with legal, regulatory and anti-money-laundering obligations
  • Improve our website and services
  • Send you marketing communications where you have opted in (you can unsubscribe at any time)

5. Legal basis for processing (UK GDPR)

We rely on one or more of the following lawful bases:

  • Consent — for marketing and non-essential cookies
  • Contract — to take steps at your request before entering a contract, and to perform a contract with you
  • Legal obligation — to comply with financial, tax and anti-money-laundering law
  • Legitimate interests — to run, protect and improve our business, provided your rights do not override ours

6. Sharing your information

We may share your data with:

  • Lenders, brokers and introducers involved in processing your finance enquiry
  • Credit reference and fraud prevention agencies
  • Regulators (including the FCA, ICO and HMRC) where required
  • IT, hosting, email and analytics providers who support our operations
  • Professional advisers (lawyers, accountants, auditors)

We do not sell your personal data.

7. International transfers

If we transfer your data outside the UK or EEA, we put appropriate safeguards in place (such as UK International Data Transfer Agreements or Standard Contractual Clauses).

8. How long we keep your data

We retain personal data only as long as necessary for the purposes set out above, or to comply with legal and regulatory requirements. Finance-related records are typically retained for at least 6 years after the end of our relationship.

9. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Object to or restrict our processing
  • Withdraw consent at any time
  • Data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, email us at [insert email].

10. Security

We use appropriate technical and organisational measures to protect your data, including encryption, access controls and secure hosting. No online transmission is 100% secure, so we cannot guarantee absolute security.

11. Children

Our services are not directed at anyone under 18. We do not knowingly collect data from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the latest version. Please check back periodically.

13. Contact us

If you have any questions about this policy or how we handle your data, contact us at:

Email: info@hwprivatefinance.com

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